Bright Idea

Why hide your school radio station?

Traditionally college radio studios are concealed within a facility basement, hidden room, or obscured at the transmitter site.  The best promotional idea would be to have your studios publicly visible.  Having your studios in a high-traffic place such as the cafeteria or near the school store has many benefits.  Aside from the obvious high-profile recognition translating to a potential ratings boost, your station would better serve your educational institution and the community.

Listeners and fans could drop off their requests and comments, interact at your kiosk, pick up a bumper sticker and program schedule, or get their picture taken by the iconic station sign (be creative!).  This is your promotion department’s dream.  A station could also utilize a public area to sell merchandise and music pertaining to their format.  And don’t forget upselling this to your sponsors or underwriters.  Radio should be a real place in your neighborhood or on campus.

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